UScellular (S11E06)

Laurent "LT" Therivel, a dedicated Marine veteran, has taken the helm as president and CEO of UScellular just months before embarking on an undercover initiative to assess the effectiveness of his brand expansion strategies. As he engages with customers during promotional calls, will his enthusiasm shine through? Can he forge strong connections with sales associates and network engineers as he digs into their daily responsibilities and obstacles? Ultimately, will he uncover areas for improvement to enhance the customer service experience in their stores?