Facing financial difficulties, Disney enlists the help of a brilliant marketing expert who devises a plan to connect their iconic characters with fans in a new way. Mickey Mouse makes history as the first cartoon character to appear on a cereal box, sparking a booming licensing venture for Disney. This innovative approach transforms Disney products into a highly profitable market, setting a benchmark for multimedia companies globally.
Show
How Disney Built America
Episode
S01E04
Air Date
May 19, 2024
Season 1 Episodes
S01E01
The Birth of Mickey
S01E01
Dealbreaker
S01E02
Dawn of The Animated Blockbuster
S01E02
Dead in the Air
S01E03
Destination Disneyland
S01E03
Now and at the Hour of Our Death
S01E04
Now Available in Stores
S01E04
Art for Art's Sake
S01E05
Creating a New World
S01E05
Power Play
S01E06
A Little Purity
S01E06
The Marvelous World of Disney
S01E07
Son with a Gun
S01E08
The Lady of the Rhine
S01E09
Knights of Aram
S01E10
Extreme Measures
S01E11
Thanos
S01E12
Siege
S01E13
Escape Route
S01E14
The Beginning
S01E15
Cry of the Children
S01E16
Masks
S01E17
Mindbender
S01E18
Regal Connection
S01E19
Cinema Verité
S01E20
Verathion
S01E21
The Millerton Papers
S01E22
The Dilemma