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Japanology Plus

Male Aesthetics (S10E06)

S10E06

In Japan, despite tough economic times, the market for men’s cosmetics is thriving. The rise of social media and the shift towards remote work have sparked greater awareness among men regarding their appearance. This shift is reflected in the growing demand for hair removal services. Interestingly, if we delve into Japanese history, we find that men have worn makeup for over a millennium. This exploration reveals how male beauty standards have transformed over the years in Japan.

Show Japanology Plus
Episode S10E06
Air Date Apr 27, 2023