A Game of Chicken (S02E12)
S02E12
Set in the 1970s, Ray Kroc finds himself in a strong position against his rivals until a competing burger chain lures away his third-highest executive, Don Smith. Determined to retaliate, Smith revamps the new competitor by incorporating innovative strategies he learned from Kroc's franchise. In a bold response, Kroc enlists a celebrated chef to create new offerings like chicken nuggets and breakfast items, aiming to decisively defeat this emerging threat to his empire.
Show
The Food That Built America
Episode
S02E12
Air Date
May 31, 2021
Season 2 Episodes
S02E01
Pizza Wars
S02E02
The Chocolate Rush
S02E03
The Kings of Burgers
S02E04
American Cheese
S02E05
Cola Wars
S02E06
Chip Dynasties
S02E07
Cookie Wars
S02E08
Soup Wars
S02E09
Godfathers of Fast Food
S02E10
The TV Dinner
S02E11
Ice Cream Empires
S02E12
A Game of Chicken
S02E13
When the Chips Are Down
S02E14
The Rise of a Rival
S02E15
Gum Slingers
S02E16
Breakfast Barons