During the 1970s, a leading cola company initiates a blind taste test campaign targeting its primary rival. As the competition intensifies, both brands appoint fresh leaders who spearhead aggressive strategies, igniting a fierce rivalry. This clash not only leads to the creation of numerous legendary soda offerings but also sparks unforgettable marketing campaigns that capture the public’s imagination and reshape the beverage landscape.
Show
The Food That Built America
Episode
S02E05
Air Date
Mar 07, 2021
Season 2 Episodes
S02E01
Pizza Wars
S02E02
The Chocolate Rush
S02E03
The Kings of Burgers
S02E04
American Cheese
S02E05
Cola Wars
S02E06
Chip Dynasties
S02E07
Cookie Wars
S02E08
Soup Wars
S02E09
Godfathers of Fast Food
S02E10
The TV Dinner
S02E11
Ice Cream Empires
S02E12
A Game of Chicken
S02E13
When the Chips Are Down
S02E14
The Rise of a Rival
S02E15
Gum Slingers
S02E16
Breakfast Barons