Cineplex Entertainment (S01E05)

Cineplex, based in Toronto, welcomes 70 million visitors each year. CEO Ellis Jacob has thrived in the cinema industry, but the rise of digital streaming has given audiences countless alternatives. Recognizing the need for adaptation, Cineplex knows it must remain proactive. To enhance operations and spark creativity, Ellis goes undercover, working at the theaters by serving popcorn and selling tickets. The question remains: how will this media executive fare in the trenches, far from his usual spreadsheets and the comfort of his office?