Second Cup (S01E07)

Under the leadership of CEO Stacey Mowbray, Second Cup is on a mission to turn around a decade of losses and compete fiercely for the title of Canadians' preferred coffee destination. The task ahead involves guiding a franchise system where transformation must be inspired rather than enforced. Faced with strong rivals and a shifting brand identity, Second Cup aims to establish itself as a caring company that delivers an exceptional café experience. Stacey engages with her frontline staff—her most important resource—and demonstrates what this commitment truly looks like.