Canlan Ice Sports Corp (S02E02)

Undercover Boss Canada explores the behind-the-scenes efforts that make hockey the country’s beloved sport. Canlan Ice Sports Corp, the largest private operator of ice sports and entertainment venues in North America, is committed to developing future NHL talent. CEO Joey St-Aubin acknowledges that their rates surpass those of local municipal rinks but believes they provide superior service and ice quality. To attract price-sensitive customers, he adopts a new persona to discreetly evaluate operations at his rinks, bars, and restaurants. Ice Queen Ramona bluntly tells him to stop whining as he struggles to prepare rinks for playoffs amid overwhelming maintenance tasks. Ultimately, his findings spark meaningful changes that enhance staff experiences and delight customers.