T&T Supermarket Inc (S02E09)

For almost two decades, T&T Supermarket Inc has led the market, but the landscape is changing as new competitors vie for consumer spending on ethnic foods. In an effort to boost customer appeal at Canada’s largest Asian supermarket chain, Executive Director of Strategy & Operations, Tina Lee, goes undercover. She faces challenges like baking traditional Asian treats and dealing with live seafood. During her undercover mission, the soon-to-be mother learns valuable insights from her staff that provide her with new ideas and perspectives on enhancing the business.